Social Media, White Papers and a Call To Action
Join us for a fast paced informative podcast with Michael Stelzner. Referred to by MarketingSherpa as the “Grandfather of white papers,” Michael is best known for his book, “Writing White Papers: How to Capture Readers and Keep Them Engaged.” He has written more than 130 white papers for many of the world’s most recognized companies including Microsoft, Dow Jones, FedEx, Motorola, Monster & Hewlett-Packard. He is also the author of the Social Media Marketing Industry Report and organizer of the Social Media Success Summit. In October 2009, he launched the Social Media Examiner – a free weekly online magazine that features how-to articles, case studies, video interviews, research summaries and tips from a diverse group of social media experts. Its mission is to provide business owners and marketers with tools that will help them achieve their goals and increase their level of success.