Just in time for the holiday selling season, eBay is providing sellers with a new analytics application to help you evaluate your listings.

The new app, called ‘Listing Analytics,’ is being rolled out this week and is free for all eBay sellers. It replaces the Search Visibility Tool.

When the app becomes available, you can subscribe to it by going to the Applications tab in your ‘My eBay’ and clicking the ‘Listing Analytics’ link. You’ll also be able to access the app from from your item page, Seller Dashboard and through Selling Manager and Selling Manager Pro.

With this app you’ll be able to view data on your listings such as rank, title, format, impressions (the number of times your listing apppears in search), clicks (the number of times buyers clicked on your listing), views, sold items, watchers and sales.

You can view results by format and search results rank then see how your listings compare to the top 5 Auction and BIN listings for any given search on eBay.

When you search your active listings, you’ll get suggestions on how to improve your performance and be able to make changes right from the application. You can also get results for completed listings for the last 30 days.

As I write this, the app isn’t yet available  in my Applications list so I haven’t tried it out but it should be interesting to see the type of suggestions eBay makes for improving a listing. My assumption is that the tips will be the usual best practices – better titles, use item specifics, become a Top Rated Seller, offer free shipping, etc.

If you haven’t been using the Search Visibility Tool then this app will give you some interesting data and a better understanding of how your listings are performing.

For example, if you find that a listing of yours has a low click-through rate, it means that your listing isn’t appealing enough for potential buyers to click on it when it shows up in the search results.

If you have a good click-through rate, but a low sell-through rate, buyers are clicking on your listing but something about it is keeping them from making the purchase.

You can read more about the app here:

I’ll be interested in hearing your thoughts after this app become available to you and you’ve had a chance to look at some of the data and suggestions for improvements -